Field Notes
What the rules actually say, why your messages aren't arriving, and how many reviews it really takes to move. Written for people who run trucks, not marketing departments.
Most shops don’t have a review problem, they have an asking problem. When to ask, what to send, how many reminders, and the shortcuts that put your profile at risk.
Your reply isn’t for the reviewer, it’s for the next forty people deciding whether to call you. A simple structure, examples, and when a review can actually come down.
Every call that hits voicemail might go to the next company on the list. What an AI receptionist costs, what it does on a call, and how to run the math on your own numbers.
Staff review quotas, QR codes at the counter, asking customers to mention your tech by name — all of it got written into the policy this spring. Here's the list, in the order you should go check yours.
Nothing errors, the dashboard says sent, and the response rate is two percent. Four reasons carriers quietly drop your messages, and the one that accounts for most of it.
Fewer than you think, and it's less about the total than about the two numbers most owners never look at. How to work out your actual gap in about ten minutes.
Fifteen minutes. We'll count the stars you've actually got and work out what three more a week would be worth to you.
